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10 Great Ads That Are More Than 5 Minutes Long
Fancy sitting through a five-minute-long commercial? I know, you'd rather be boiled alive in hot acid. But actually, there are plenty of long-form spots that aren't just tolerable but wonderful. TED...
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Home-Improvement Ad Hits the Nail on the Head in Epic Fashion
German home-improvement chain Hornbach and agency Heimat Berlin build a winning slow-mo fantasy in this new spot, as a middle-aged guy experiences DIY paradise in the split second it takes him to...
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Ad of the Day: Hornbach
You might think the sound of a jackhammer crunching through concrete is obnoxious. Wrong, says German home-improvement brand Hornbach. It's music. The building-supplies chain is out with an offbeat...
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Man Feels His House's Pain in Crazy New Home-Improvement Ad
Hornbach is the world's most outrageous home-improvement advertiser. Every few months, the German chain releases a bizarre new commercial, usually showing the main character experiencing the rush of...
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Top 10 Commercials of the Week: Sept. 21-28
This week, we got political with Sarah Silverman and boy band Wrong Direction, discovered that our systemic laziness is going to make our children die early, and rooted for an injured Chicago Bulls...
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Cutest Goth Ad Ever? It's Super Bleak, but You'll Be Smiling by the End
Ad agency Heimat in Berlin has made the cutest teenage goth ad since Kodak film taught my generation that cheerleaders and dudes in fishnet shirts could be friends. In this spot for German home...
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